ComEd was gearing up for their 5th Annual Icebox Derby. In preparation for that, they needed a campaign to attract Chicagoland’s next Stem Stars.
My Solution: Use bold colors with a little bit of whimsy to show prospective applicants what they can accomplish and create in the Icebox Derby.
Concepting & Art Direction
Quick turnarounds are a must when it comes to social, so in a matter of 2 days, my writing partner & I delivered 4 fresh ideas.