Samsung
Samsung
Pay
Social Campaign
3 Layers of Security
The biggest hurdle to getting consumers to adopt mobile phone payments is trust. Samsung Pay uses 3-levels of security to protect every purchase made, but they needed a way to convey the message to consumers.
My solution: Show consumers that Samsung Pay is convenient and secure using humor and delight.
Layer Cake
Three layers of cake is better than one.
3 Layer Cake with a Cherry On Top
Layer Up
If cake's not your thing...then, puppies?
Convenience
Leave your wallet at home, pay with your phone. It's THAT easy.
Travel Light
Hands Up. Wallets Down.
Virtually Anywhere
